Over the two-plus years I’ve been developing the PLIQO garment bag, I’ve shown prototypes to literally hundreds of people, looking for feedback, good or otherwise.
One question that has come up consistently is: why don’t you try crowdfunding the project? In particular, I’ve been recommended Kickstarter – the largest and best known platform for the ‘reward’ model of crowdfunding.
And now I am. After all, it’s an innovaitve product. Putting into words just how it works is complicated – so making an explanatory video to demonstrate just how the PLIQO bag works was a logical place to start. And with that, you have the core of the critically important crowdfunding video pitch.
Also, the bag itself makes the perfect ‘reward’ for people looking to pledge – neither too cheap, nor too expensive to be attractive to the typical campaign backer.
The campaign will start on 10th May (5/10) – a sneak preview of the campaign video is available here: https://www.youtube.com/watch?v=GSPgyosJFFA
For people who are not on top of the crowdfunding game, there are two main reasons for reward crowdfunding. First and most obviously the finance – and the guaranteed flow of orders from backers (assuming you meet your target).
At PLIQO, the aim is to raise enough finance to manufacture at least 350 of the folding garment bags.
Second, there’s the publicity, or positive exposure you can get for your idea if it ‘goes viral.’ Really popular campaigns not only get specially promoted by Kickstarter itself, they can win nationwide media coverage.
So what’s not to like?
While it looks like a no-brainer, crowdfunding isn’t – and perhaps has never been – as easy as it sounds.
There are plenty of really great blogs out there about how to execute a successful crowdfunding campaing, so I’m only going to highlight on one thing that I’ve found while planning the PLIQO campaign.
This problem, I think, lies in the very success of the crowdfunding movement, and what you might subsequently call its ‘industrialization’.